With a huge agricultural sector and thousands of independent retailers, getting great produce in Melbourne and supporting local businesses should be easy, right?
Back before 2013 it wasn’t – and that’s why YourGrocer was born.
The premise of YourGrocer is simple; You place your order with multiple local shops through our site, and while you’re living your life, we collect the great produce personally selected for you and deliver it straight to your kitchen bench in refrigerated vans (or to a safe spot in cool bags with ice packs if you’re out).
Started in the Melbourne suburb of Brunswick, YourGrocer was started because there had to be a better way to shop than trudging around one of the two big supermarket chains looking at the disappointing quality on offer. Not just a better way for you and your family to get fresh, healthy and delicious food, but a way to support local businesses and communities too. A way to support Australian suppliers. And maybe, just a little bit of a way to reject the big supermarket duopoly and shift some power back to the consumer.
These weren’t new ideas, but the same problem persisted for shoppers juggling work, children, family, and social lives… Who has the time to shop anywhere but a supermarket, seemingly the only shop offering everything in one place?
Well, we do.
So while you’re spending your time on the other things that matter, we take care of picking up the fresh, high-quality food you’ve ordered from a wide range of specialist shops or markets. More than that, shopping at YourGrocer means we’re working together to support independent businesses and build communities. Economic studies have regularly shown that buying local results in a higher percentage of shop takings going back into the local area than they do from big retailers answering to their shareholders or funding marketing campaigns.
YourGrocer started small, but we’ve grown to include more than 80 local and family-owned shops across Melbourne and the Mornington Peninsula, from Napoli Quality Fruit Market in Williamstown to Torello Farm in Dromana. We also partner with stores at the Prahran, Preston, South Melbourne and Queen Victoria markets, which are renowned for the high standard of their produce.
The loyal customers who jumped on board in those early days showed us that Melburnians believed we were onto something, and we think they’re right.
Nine years on, the supermarkets may still wield huge power, but our passionate rebellion is growing, one local business and one community-minded customer at a time.